Playing card box and set of cards to the right. Box is dark blue with the title, “Avenir”, a motif from the letterforms, the subtitle “Playing Cards, Adrian Frutiger Type Designer.”
2018

Avenir Playing Cards

PROJECT DETAILS

Where geometry plays nice

This custom deck of playing cards explores the timeless elegance of Avenir through a typographic lens. Designed by Swiss typographer Adrian Frutiger in 1988, Avenir was conceived as a more humanized alternative to geometric sans-serifs. Embracing its refined forms and spacious rhythm, I created thirteen intricate, type-driven motifs using letterforms, counters, and glyphs from the typeface itself. The suits are distinguished by a bold color system creating a deck that’s equal parts playful, precise, and deeply rooted in typographic exploration.

Medium
Print
Company
SCAD Typography I
Role
BFA Student
Deliverables
Deck of playing cards
Software
Illustrator
Credits
Awards
Prototype
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