Turning data into direction
The inaugural Global Investor Survey compiled investor sentiment data from 19 countries, offering a comprehensive snapshot of global financial attitudes and behaviors. With such a massive and varied dataset, the challenge was to design a campaign was not only cohesive but also modular to handle rapid deployment in just two weeks once data was finalized.
I created a modular system that could flex across multiple mediums: a single global landing page housed 19 downloadable key findings summaries, along with regional and U.S. versions, all built from a shared template system for speed and consistency. Deliverables included over 50 assets—key summaries, PowerPoint decks, social media images, and a landing page.
To stand out in a sea of corporate blue, the campaign embraced a bold palette of fuchsia, electric blue, and deep purple. Charts and infographics were designed for high adaptability across print, web, and social. The result was the most successful iteration to date, driving a 150% increase in site traffic year-over-year and setting a new benchmark for future campaigns.
