Where desert meets snow-capped serenity
Moose Creek may not be real, but the hype around it sure was. Created as a fictional ski resort for a product training initiative, the branding took on a life of its own—so much so, the team printed the hoodies, and people started asking where the resort was located.
From logo design and typography to color palettes and branded collateral I developed the full visual identity with a rustic-meets-modern look that reflects the unique high-desert-meets-alpine setting of this make-believe resort in Taos, New Mexico.
