Honoring tradition through type
What began as a typographic exploration in fusion evolved into a full multimedia campaign for Studio II. Drawing inspiration from Native American pottery, this project features custom letterforms that echo the intricate patterns and symbolic richness of the region’s ancestral art. The result is a visual language that bridges heritage and modernity. The campaign includes a poster, t-shirt, 30-second commercial, and Instagram story—each element celebrating New Mexico’s vibrant cultural diversity and encouraging deeper connection through design.
